Let’s Talk SEO vs. SEM & Crowdsourcing.. What Does That Even Mean?

After some intense research, let’s talk SEO versus SEM what those acronyms even mean and why the are so important to the world of Communications. Search Engine Marketing is a tactic to help brands expand their search horizons on the internet. Meaning increasing more clicks on their websites, improve search ranks and drive some traffic to a website! Still confused let me break it down:

SEARCH ENGINE MARKETING: SEM

So what does Search Engine Market really mean and why is it so important? Well my friend you are in luck, According to the professionals at https://blog.alexa.com/sem-vs-seo/#infographic we have a SEM explanation that is simplified for everyday readers like you and me.

Let’s finally get to the brass tax; Search Engine Marketing is the use of paid strategies in order to appear in searches. These paid strategies make research link look like ads keeping them at the very top of the search engine making it easier to create traffic towards a website allowing a paid algorithm to become more accessible to internet users.

SEARCH ENGINE OPTIMIZING: SEO

So now that we’re familiar with SEM lets talk about the “O” in SEM’s sister term. Search Engine Optimizing this is the organic way to grow traction towards a website meaning, you see in the optimization tactic there is no paid placements you simply use on page and off page and technical SEO strategies using keyword and search context, social media influence and link building techniques to gain popularity.

As both of these hold many differences they both are successful ways to gain clicks on a new website. If you had to use one of these traction builders what strategy what would you use?

CROWDSOURCING: LET’S EXPLAIN IT!

Crowdsourcing is the act of specifically inviting a group of people to participate in a reporting task such as newsgathering, data collection, or analysis through a targeted, open call for input; personal experiences; documents; or other contributions. Is what https://www.fipp.com/news/crowdsourcing-the-guardian-propublica-vox-media/ calls Crowdsourcing. So lets get deeper… crowdsourcing is the use of viewers helping the audience improve websites and build more customized additions in a website the more popular these additions become the more traction built towards the audience and targeted demographics.

So let’s recap! Search Engine Marketing is PAID traffic towards your website and Search Engine Optimizing is the organic traffic builder towards your website. Crowdsourcing is the act of group participation in a website’s modification. Look at you go, you’re a “pro” at this already! Keep reading on and flourish in your new website building ventures.