The new age of digital technology has opened up so what does that mean to us? Well with the new evolution of technology it has opened up a lot of opportunities for a lot of different people including the users of the Internet. When you hear the word influencer it’s a critical thing to think about as to pertain as to what we are influencing and why is this generation so easily influenced well I can explain it to you see the meaning of influencer is taking apart of the consumption of what we enjoy on the Internet people have now been able to create jobs out of that and create these lavish lives for themselves based off of our consumption towards their content. It sounds confusing but really it’s one of the more likely things that have really changed the Internet to make it bigger than what it was originally intended for.
SO WAIT HOW DOES IT WORK?
So to break it down the Internet is not only a way to consume news and other forms of media and entertainment but it has created a lucrative business to employ influencers which are basically normal people like you and me that have consumed the Internet for so long that they’ve created a job meaning certain content that they stream can be flagged down by a company that company can offer brand deals towards these influencers through add sentence meaning however many people have streamed that content will be creating revenue for the influencers through the brand deals and the views they receive on a video.
https://blog.hubspot.com/marketing/how-to-work-with-influencers has written the influencer market perfectly, saying “Influencer marketing employs leading, niche content creators to improve brand awareness, increase traffic, and drive messages to brands’ target audiences. It’s this collaboration between brands and creators that allows businesses to expand their reach across their buyer personas.”
WHAT DOES THIS MEAN FOR THE PR WORLD?
Well my friends , this basically entails that there is a big boom in the public relations field of work not only are they now representing groups in industries that employ them such as big brands but now they have to focus on influencers making sure that the content streamed is perfectly curated to accentuate the brand and the type of traffic that they want it seems that representing people and representing brands are completely two different deals.
Keeping track of content creators is hard because not only are they now under microscope of what things they can produce and can’t produce but they make content that is agreeable with their fan base and the company giving them brand deals and other types of attention.
So do you really think you understand the world of influencers, its not all it is made to be the internet has changed the game. So let me leave you with a question. Would you rather be an influencer as a media ploy or an influencer with no regards to media and make unhinged content that still makes you happy?
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