Intimidating words huh? Don’t worry friends I thought the same thing when I first read about the world of social media press release and online press releases and the policies along side it! But friends this is why I am here to explain the world of journalism so you don’t have to lift a finger!
So what exactly is a social media press release. Social media press releases live in an online newsroom. This means that journalists and other influencers can: Find your press releases via a simple Google search. Link to them. Share them on social media. This means on a social media database everyone has access to in order to get news.
Now what differs an online press release from a social media press release… they’re both on the internet? Well yes that’s technically a similarity but an online press release is broadly defined as using new technology to effectively communicate with stakeholders over the Internet. When a business is attempting to increase online reach through PR, a number of tools can be used. One of these is the company’s own website. This meaning that the information being distributed comes straight from the news sources website and conveying the message as a normal press release would be like.
Now what are the policies for social media? A social media policy is a document that outlines how an organization and its employees should conduct themselves online. It provides guidance and guidelines around safeguarding the brand reputation on social media and serves to educate employees on etiquette and professionalism. Basically a handbook for people online writing and publishing information this code of conduct sends signals of what is correct and ethical online.
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